Zen of Social Media by Shama Hyder Kabani roughly $25 paperback + S&H. http://zenofsocialmedia.com/
I met the saucy Shama in April of 2010 at the IABC event where she gave a talk on the history of FaceBook. You can find that on the spot raw video on the BlazeComTV You Tube channel.
Shama’s written an excellent book that could be called the Bible on social media. As a guy who loves to read, but rarely has time to read, the beauty of her book is its very resource friendly. Well organized you can use the book to help you build each of the brand name social media pages individually. Liken to Reader’s Digest articles, you can set the book down and pick it up again around a busy schedule and not feel like you have to start over again.