Last Friday I gave a presentation on North Pole Inc. I spoke about the Santa Clause brand. As I looked around the room, I watched business owner reactions to my tale. While my tone was light and festive, the marketing facts of the brand offered some serious insight from which any astute business owner could gain wisdom. Should you have missed it, I wrote a summarized blog a few days ago and added the video footage from my presentation. Poke around in my blog and you’ll find it. Still being Christmas time, we need to give fair time and faithful attention to the reason for the season. Thus, this got me thinking about Jesus as a brand. There’s Jesus the personal brand and Jesus the corporate brand.
In truth Christmas is an ideal time to reflect on the year and start brainstorming resolutions. Thus, its only reasonable for us to compare our personal brand to His… Is He a class A-C-T?
Jesus is /was AUTHENTIC. He has authority because well with the Wonder Twin powers of Father & Holy Ghost he’s omnipotent. In business its safe to say prospects and customers are very well known. He is an AUTHORITY on those who believe and don’t believe.
Jesus is CREDIBLE. A larger percentage of the world, whether labeling themselves as Christian or not, believe in the existence divine architecture or an interconnected universe. Most religions and societies note Jesus as a real historical person who lived a loving life. Since a larger percentage of the world believe in His historical presence, National Geographic channel has dedicated many programs to investigating everything related, more or less proving the existence. Thus, he’s Credible.
Jesus is TRUSTWORTHY. For people who label themselves sinners and have been transformed, their turn around lives proclaim him trustworthy. And its through this trust for his business and service that they have improved their lives and business. Obviously, this blog is not to debate religion or philosophy. We’re just looking at his Social Equity.
Corporate Jesus does seem to have a major marketing problem. Many people who don’t believe in God or accept Jesus as a savior, say they don’t because of Christians. While I have my own beliefs on the subject and i recognize the gentle reader is also entitled to their own, from a marketing perspective their definitely seems to be a breakdown in business systems, teamwork and PR messaging.
