Christmas is a fairly magical time for everyone. As a video producer I greatly value the time because the season includes some big box office feature films and amazing special effects on screen in theaters. Recently, I went to see “Arthur Christmas”, a film that reveals the incredible, never-before seen answer to every child’s question: “how does Santa deliver all those presents in one night?” The answer viewers find is a heartfelt depiction of a small business’s incredible corporate growth, whereby executive leadership powers are passed down father to son from one independent business professional and corporate marketer to another. The story shares how a family owned business traditional transportation methods of products and services have evolved through the years with each new CEO from sled and reindeer to today’s ultra-high-tech system with elf task forces that perform duties with Mission Impossible efficiency and invisibility. Looking beyond the dysfunctional family that heals in the story, the film reveals story about no-tech, low-tech and high-tech professionals and their different approaches to solving a very specific customer service problem from a sale for the 100% satisfaction guarantee. Whether you’ve sent he film or not, this film that will soon join Burl Ive’s Rudolf and Frosty classics reminds us that the holidays are a time for reviewing business performance & targets.
Given the holiday season, as business owners we can learn much about this topic from the historic corporation of North Pole Inc regarding sales. Everyone knows Santa is a class ACT, that’s A-C-T, so reviewing his work together will reveal 6 Sales Secrets to Increase Income.
1) Santa sells to a select audience
2) Santa does his market research and knows his customers and prospects very well.
3) Santa delivers convenience via a mutually agreed deadline.
4) Santa uses year round marketing materials to remind children (ie. customers) of his company magic.
5) Santa seeks enjoyable, mutually rewarding, strategic partnerships with consumers.
6) Santa’s quality system saves parents time and ensures craftsmanship of service.
For more details on this topic, I presented this topic last Friday to local business owners at a posh place. Listen or watch the footage to gain more insight.
