Any branding consultant worth their salt today will tell you that advertising and marketing methods have changed during the past 20 years, but radically changed during the past five years. In truth a major paradigm shift in business development has occurred during the past two years.
Brand is no longer only about your company. It’s really about you and your professionalism and how you conduct yourself in the day to day of not only your business, but in the marketing of your business. We all would love to have customers who go out of their way to sing our praises and make referrals. Unfortunately, that is far more rare than reality. More and more consumers are only focused on what they can get and how they choose to react to what they are given.
What few business owners realize is that every minute they are sending messages to venders, potential clients and referral partners. Brand is now far more than just the design of one’s logo and business card. Brand is now about how you conduct yourself in interacting with other business people. And often the hard reality is recognizing the choices of messages we are making and “delivering” to potentially powerful clients, strategic project partners and referral resources.
Brand is the foundation of YOUR business. A common oversight of business owners today is that brand is represented in everything an entrepreneur does in the daily business operations. Brand is found in the details of conducting business.
Brand strategies are presented and represented in all operational tasks: advertising, accounting, buying, communicating, corresponding, marketing, networking, prospecting, selling, referring and vending procedures. In the social media age it includes: friend-ing, linking & tweeting.
YOUR brand is visible in:
+vender evaluation process
+client qualification process
+partnership assessment process
+referral making process
+delivery or fulfillment process
All these things create your client experience and potential customer experience. Combined these daily activities create YOUR BRAND.
